Despite a continuing boycott due to its association with social media celebrity Dylan Mulvaney, a biological man who identifies as a transgender woman, Bud Light has stated that the company would donate $200,000 to the National LGBT Chamber of Commerce (NGLCC).
Anheuser-Busch, the parent corporation, announced the gift to the NGLCC.
The NGLCC’s Communities of Color Initiative will be supported directly by the $200,000 grant.
“We look forward to extending our work with the NGLCC to continue making a positive impact on the LGBTQ+ businesses that play a critical role in bringing people everywhere, together,” the announcement said.
“Anheuser-Busch has a strong track record of industry leadership in supporting the LGBTQ+ community. Over the past 20 years Anheuser-Busch has supported both local and national non-profit organizations that are committed to advocating for LGBTQ+ equality.” It continued.
The NGLCC celebrated the gift.
The ongoing boycott against Bud Light, which started when the company sent Mulvaney a can of Bud Light with his face on it, is still having an impact on sales.
In order to avoid losing its position as the best-selling beer in the world, the business has even offered to buy back any expired cases of Bud Light.
The month of May marked Anheuser-Busch’s worst month since COVID-19 first appeared in March 2020.