Anheuser-Busch InBev’s CEO reportedly played down Bud Light’s collaboration with transgender influencer Dylan Mulvaney and said the business is upping its advertising budget in an effort to repair its image despite declining sales.
Anheuser-Busch will treble its advertising investment to push Bud Light this summer, according to Doukeris.
A new Bud Light commercial, which debuted only last week, has a bunch of pals drinking in the rain while a country music plays in the background.
The commercial is probably an attempt to repair the brand’s reputation among conservatives.
Anheuser-Busch’s market value decreased by $5 billion following the alliance amid demands for a national boycott, while wholesalers and bars all throughout the country reported major declines in Bud Light sales.
After conservatives started a boycott against the beer company’s partnership with Mulvaney last month, Bud Light reportedly saw a 26 percent decline in sales from a year ago.
On April 1, the company’s association with Mulvaney was first made public.
Mulvaney shared videos of himself sipping Bud Light in a bathtub and a Bud Light can with the influencer and activist’s visage to celebrate the collaboration on social media.